MINI LAB Kinetic Sculpture

Description

For Gamescom and IAA, the interactive kinetic sculpture called MINI LAB was created centered around the brand new MINI Aceman model and its groundbreaking round LG OLED Display. The cars silhouette, composed of hundreds of hanging spheres, transforms, moves and recomposes in a dynamic response to the visitor’s heartbeat, tracked by sensors at an interactive terminal.

With

nFrontier, Jung von Matt Nerd

For

Mini

Role

Interaction, Choreography, Video

Year

2023

Type of Work

Brand Experience

Contact

Happy to hear from you – get in touch via email